Outside Foundation
Suite H
Contact Information
Organization DBA (Doing Business As)
Organization DBA
The Outside Foundation
Suite H
Telephone (304) 642-1820
Fax (843) 341-3610
E-mail jean@outsidefoundation.org
Projected Annual Revenue $75,015.00 (2017)
Mission Statement The Outside Foundation has a mission to get kids outside and to preserve and protect our local environment.
CEO/Executive Director Dr. Jean M. Fruh
Board Chair Mr. Ernst Bruderer
Board Chair Company Affiliation None
History and Background
Year of Incorporation 2014
Financial Summary
Revenue vs Expenses Bar Graph - All Years
Graph: Expense Breakdown Graph - All Years
Revenue vs Expenses Area Graph - All Years

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission The Outside Foundation has a mission to get kids outside and to preserve and protect our local environment.

To understand the mission and philosophy of The Outside Foundation it is important recognize the role a small local business, Outside Hilton Head, had in it’s creation. OHH began in 1979 and over the years the company has grown into a sizable outdoor outfitter. In the 1980s, when OHH first opened the Island’s only outdoor clothing store, the company joined forces with Patagonia, an eco-conscious company specializing in outdoor wear. The fit was ideal. Each company was made up of individuals who, on any given day, would much rather be outside. A shared passion for the environment and sustainability remains a key part of the relationship. Over the years OHH has remained committed to protecting the local environment and the surrounding waterways. Throughout the last five years OHH established “green” goals and strategies to continually monitor and reduce the company’s impact on the local environment. We offer company-wide recycling to all our customers and employees, and we support on-going environmental education programs for both children and adults. It was through the development of these social responsibility initiatives that OHH decided to create a non-profit, The Outside Foundation. It would be the role of TOF to continue a number of these initiatives and to develop and expand programs that focus on one specific group - kids. As OHH grew and expanded over the years, it became obvious to OHH CEO Mike Overton that an average, local kid had far less of a chance of enjoying a kayak adventure on the waters than a typical visitor.  In fact, the majority of local children, especially those from less affluent families would never have this opportunity. The perfect program to change this, “Kids in Kayaks,” was created a dozen years ago. The intent of the program from the beginning was to allow middle school students and their teachers an opportunity to hop in kayaks and explore the local waterways. With the inclusion of dock side learning stations, students receive hands on learning about all aspects of the ecosystem. The goal was to directly connect students with the local ecosystem so each could see, first hand, how this environment affects their daily lives. In the many years since its creation, “Kids in Kayaks” has been supported by OHH.  It is the primary goal of TOF to provide leadership for this program by building partnerships, raising funds, creating a curriculum, securing equipment and lunch sites, and training volunteers.


The Foundation seeks to develop, enhance, and expand programs directed at providing opportunities for children to explore and develop lasting connections with our local waters and ecosystem. From May of 2014 to May of 2015, TOF has provided 405 middle school students with an opportunity to participate in the “Kids in Kayaks” program. The Outside Foundation also raised $13,500.00 in grants to support the administration of the program, including costs associated with equipment, scientific supplies, insurance, and personnel. Financial support in the form of $25 scholarships was provided for every student who could not afford the program cost. In an effort to connect local volunteers to the importance of keeping our tidal creeks and rivers clean, TOF sponsored three very successful kayak-based clean ups of the Broad Creek and May River. Over 200 volunteers helped remove over 1000 pounds of trash from the water, 95% of which was recycled. The Outside Foundation is also very proud of its efforts to bring recycling to Shelter Cove Marina. In 2014, over 9 tons of recyclables were collected from bins located at Shelter Cove Marina and the Plaza at Shelter Cove. Our top goals for 2015 are to acquire the necessary funding to provide leadership for the “Kids in Kayaks” program, double the number of students enrolled in this program, and to expand the program into the larger community. Our goal to double the number of middle school students who are able to participate and to establish “Kids in Kayaks” as an on-going field experience for all middle school students. Funds must be generated for scholarship support for those children whose families simply cannot afford the program fee. In order to support the on-going development of the “Kids in Kayaks” program, and The Outside Foundation’s desire to expand on water education programs through the development of after school programs and paddle sport camps, we seek to raise $50,000 through donations and grants in 2015.

  1. Fundraise to cover TOF operating and program costs for (TOF ED salary and Kids in Kayaks Program Leadership).
  2. Recruit and train a core group of volunteer Low Country Master Naturalists to assist with instruction in the “Kids in Kayaks” program.
  3. Increase local public access to paddle sport recreation through the development of after school on water programs, paddle sport/eco camps, and a Special Olympics kayak program.
  4. Create a professional webpage for effectively communicating TOF mission, programs, and news. TOF seeks to expand its social media reach to potential donors.
  5. Increase community awareness of and involvement with TOF and TOF mission and accomplishments.
CEO/Executive Director Statement
The Outside Foundation was created in 2014 with a mission to get kids outside, and to preserve and protect our local environment. How are the goals of our mission connected? It is our firm belief that children who develop an early appreciation for nature are inspired to be the next generation of environmental stewards. Think about your most favorite childhood memory. Was it formed "outside?" Unfortunately, there is an increasing chance that today's youth will not share a similar memory. Children spend about half as much time outdoors than twenty years ago. An average child these days spend more than seven hours in front of a screen and less than ten minutes a day in unstructured outdoor play. We believe we can help change that. One of the Foundation's most important programs, "Kids in Kayaks," is designed to provide every middle school student in Beaufort County an opportunity to go kayaking within the salt marsh and learn first hand about the amazing ecosystem that surrounds them. It is this level of immersion into nature, where children are encouraged to touch, see, hear and smell the marsh, which creates the best classroom of all. As a result, we hope this experience translates into a better understanding of and appreciation for the role a healthy environment plays in their lives. 
Board Chair Statement

As a long-time resident of HHI, experienced non-profit leader, and outdoor enthusiast, I am pleased to offer leadership to The Outside Foundation’s Board of Directors. I am confident that my professional experience as well as extensive personal connections to Hilton Head Island community will be an asset in cultivating the support necessary to allow this foundation to grow and prosper.

The experience of raising three children in the beautiful low country has allowed me to see the lasting connections children form when they are exposed to nature. My work on various local non-profits boards has given me an opportunity to truly understand the lack of resources and opportunities for children to connect with the natural world that surrounds them. My work has also, however, allowed me to see first hand the strong community support given to non-profits that serve our disadvantaged youth. As such I have a keen interest in helping our next generation experience, understand, and appreciate the benefits of “getting outside.” The programs that The Outside Foundation support will do just that, whether it involves getting kids in kayaks and on paddle boards, or taking kids out on boats for fishing and eco-tours. Importantly, the work of The Foundation will also focus on supporting programs and facility development for increasing access for the average kid to get out on the water. I am fully aware that it is this next generation who will soon be called upon to protect our local environment - to essentially become the next stewards of our Island.

As Chairman of The Outside Foundation, I see our top priorities as (1) fundraising to support the leadership necessary to create and grow outdoor experiential programs, (2) to substantially increase the number of local youth who participate in these programs, and (3) to create greater access for the average child to get out on the water in the Hilton Head area.

CEO/Executive Director/Board Comments At our most recent Board of Directors meeting (August 16, 2017) Dr. Jean Fruh identified "5 Great Things Happening at The Outside Foundation" as (#1) we're getting lots of "Kids in Kayaks" - 600 in 2016-17; (#2) our environmental impact is strong - in 2016-17 we hosted or participated in 10 clean up events, with 200+ volunteers, removing 2145# of trash; (#3) we're making lasting connections - expanded programs for Boys & Girls Club, CAPA, & citizen science programs; (#4) our community partnerships are strong - 16 local non-profits and organizations participated in our 2nd Annual "Keep the Broad Creek Clean" Water Festival; and, (#5) Oysters, oysters, oysters - we received a $10,000 environmental grant from Patagonia to establish a HHI based oyster recycling and bed restoration program. 
Areas of Service
Beaufort County
The Outside Foundation primarily focuses on the youth of southern Beaufort County, South Carolina, specifically the towns of Hilton Head Island and Bluffton. The Foundation also provides partnership support for youth and environmental programs in northern Beaufort County.
Board Chair
Board Chair Mr. Ernst Bruderer
Company Affiliation None
Term Aug 2016 to Aug 2018
Email bruderer@hargray.com
Board of Directors
Dr. John Batson Community Volunteer
Chairman Ernst Bruderer Community Volunteer
Mr. Peter Cram Community Volunteer
Executive Director Jean Fruh Community Volunteer
Mrs. Cappi Harrell Community Volunteer
Mr. Brian Kinard Schembra Real Estate
Mr. Mark Messier Community Volunteer
Vice-Chairman Michael P. Overton Community Volunteer
Mr. Daniel Thomas Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 7
Female 2
Unspecified 0
Board Term Lengths 2
Board Term Limits 5
Board Meeting Attendance % 77%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 80%
Percentage Making In-Kind Contributions 77%
Number of Full Board Meetings Annually 2
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director/CEO Dr. Jean M. Fruh
Experience Dr. Jean Fruh was an Assistant Professor of Exercise Science/Director of Athletic Training at West Virginia Wesleyan College from 1984 to 2004. In 2006 she joined the staff of Outside Hilton Head as a kayak guide and retail associate. Over the next nine years she served in various roles at OHH: retail manager, kayak guide, stand up paddleboard instructor, and Team Building and Leadership facilitator. Jean initiated the OHH "Green Team" and led efforts for the creation of OHH's social responsibility statement, company sustainability initiatives, and recycling program. Currently she continues to serve as a kayak guide, standup paddle board instructor and Leadership Team member.
Full Time Staff 0
Part Time Staff 1
Volunteers 2
Contractors 0
Retention Rate 100%
Organization has a Strategic Plan? Yes
Organization has a Fundraising Plan? Under Development
Management Succession Plan? No
Organization Policy and Procedures No
Diversity Policy No
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
The Outside Foundation works closely with the following organizations: Port Royal Sound Foundation; Low Country Master Naturalist Association; Beaufort County Public Schools; Southern Coastal Conservation League; Experience Green; Turtle Trackers; i2 Recycling; Hearts of Montage - Montage Palmetto Bluff; S.O.A.R. - Special Olympics Area Recreation; Waddell Mariculture Center; Coastal Discovery Museum; The Sandbox Children's Museum; Beaufort Conservation District; South Carolina Aquarium; Carolina Clear; Keep Beaufort County Beautiful; Sea Turtle Protection Project; Coast Guard Auxiliary 
Description The goal of the "Kids in Kayaks" program is to allow as many middle school students as possible, within Beaufort County, the opportunity to go kayaking and participate in "hands on" learning stations within the local salt marsh ecosystem. The program is done during the regular school day and involves 7th graders and their teachers. There are approximately 1500 seventh grade students within the Beaufort County Public School system.
Budget $20,000.00
Short Term Success From 2014-2015 almost 600 middle school students were given the opportunity to hop in kayaks and explore the local salt marsh ecosystem. Approximately 10% of these students participated in a local river clean up event and over 50% participated in the "River of Words" program which encourages children to write, draw or create poetry about their experiences in nature. 100% of the students participated in classroom-based follow up activities directly related to their "on water" experience.
Long Term Success It is the goal of the "Kids in Kayaks" program to build environmental stewardship through developing lasting connections to the local tidal creek and salt marsh ecosystem. Students who develop an early appreciation for nature are more likely to care for this environment.
Strategy Yes
Program Success Monitored BY The classroom teachers complete a brief questionnaire following "Kids in Kayaks" program participation. The intent of the questionnaire is to gather information of student participation in classroom and other activities directly related to their salt marsh tour.
Fiscal Year
Fiscal Year 2017
Projected Revenue $75,015.00
Projected Expenses $38,697.00
Spending Policy Income Only
Audit Documents
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$3,485$8,394$284
Administration Expense$21,883$22,473$1,470
Fundraising Expense$3,520--$500
Payments to Affiliates------
Total Revenue/Total Expenses1.122.614.68
Program Expense/Total Expenses8%27%13%
Fundraising Expense/Contributed Revenue9%0%5%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$55,902$58,828$8,298
Current Assets$46,694$49,432$8,298
Long-Term Liabilities------
Current Liabilities$763$805--
Total Net Assets$63,761$58,023$8,298
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities61.2061.41--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountPrivate Donor $25,000 --Columbia Grant $8,000
Second Highest Funding Source & Dollar AmountColumbia Grant $5,000 --Patagonia Grant $1,500
Third Highest Funding Source & Dollar AmountTruist Donation $2,000 --Outdoor Foundation Grant $1,000
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitations Permit
Registration Yes May 2018
Nonprofit Outside Foundation
Suite H
Primary Phone (304) 642-1820
CEO/Executive Director Dr. Jean M. Fruh
Board Chair Mr. Ernst Bruderer
Board Chair Company Affiliation None
Year of Incorporation 2014