BEAUFORT SC 29902-3879
Contact Information
Organization DBA (Doing Business As)
Organization DBA
Address 2201 BOUNDARY ST STE 111
BEAUFORT, SC 299023879
Telephone (843) 3793350
Fax (843) 3793350
Projected Annual Revenue $76,082.00 (2016)
Mission Statement
The mission of  Born To Read is to promote early childhood literacy and language development while helping parents understand their critical role as their child's first and most important teacher.
CEO/Executive Director Janie Ephland
Board Chair Nancy Gilley
Board Chair Company Affiliation N/A
History and Background
Year of Incorporation 2008
Financial Summary
Revenue vs Expenses Bar Graph - All Years
Graph: Expense Breakdown Graph - All Years
Revenue vs Expenses Area Graph - All Years

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
The mission of  Born To Read is to promote early childhood literacy and language development while helping parents understand their critical role as their child's first and most important teacher.

The Born To Read program is an organization that began as a part of Literacy Volunteers of the Lowcountry and became an independent 501© 3 program in 2008.  The mission of Born To Read is “to promote early literacy  and  language development by helping  parents understand their critical role as their child's first and  most important teacher."

 Born to Read’s Executive Director schedules volunteers 6 days a week to go to the birthing centers at Hilton Head Hospital, Beaufort Memorial Hospital, and Coastal Carolina Hospital to talk with the mothers and dads about the importance of their role as the infant's first literacy teacher and present a literacy-focused resource bag to all the new moms. The resource bag has information on the importance of reading and talking to a new baby to help develop the baby's vocabulary and language skills so he/she will be prepared to enter school. A quarterly newsletter is then sent to each family to give additional suggestions and age-appropriate activities for their children through the first 15 months of life.  Though our website and Facebook page, we also provide additional reinforcement for our parents.

Each resource bag has a board book for the baby, a rhyming book with reading tips/strategies, a list of community pediatricians, a four page reference for community resources for children and families, a Born To Read bib to remind families to talk to their children while feeding them, and a Born To Read tee shirt to remind families to talk to their children while dressing them and doing daily activities. Volunteers also gather information from families who may be interested in adult education (GED or English as a Second Language) to assist in making a referral to the appropriate agencies that can help them. Our volunteers also have applications for a Beaufort County public library card and encourage families to take advantage of the library services.

Born to Read is a free service to parents, and materials are in both English and Spanish. It is a United Way funded agency and is also funded through grants and donations. Sponsoring partners are the Beaufort County School District, Beaufort County Library, and the Hilton Head, Beaufort Memorial and Coastal Carolina hospitals.  


In 2015, one of our goals was to increase our fundraising. For the first time, Born To Read participated in Coastal Community Foundation's Giving Day. Because of the generous donations that we received, our first endeavor  was a success.. We also had a goal to create more awareness of  Born To Read  throughout Beaufort and Jasper Counties with a primary focus in Hilton Head and Bluffton. Through community events, articles in the media and partnership with Stork's Nest in Port Royal and Okatie our Volunteers, Board members and Executive Director  worked diligently to promote our mission in Beaufort and Jasper Counties.

In 2015 a grant was secured for strategic planning.  In 2016 our Board worked weekly with consultant Judy Almand to devise and begin implementation of a 3 Year Strategic Plan. At this time, committees are in place and working toward  goals outlined in the plan. Our education committee participated in 5 community events, in both Bluffton and Beaufort achieving their goal for this year.  We have added a new Board member from Hilton Head, along with 3 new volunteers for Hilton Head hospital and 2 new volunteers for Coastal Carolina. These additions helped to achieve new member goals outlined in our Strategic Plan. Our goal to add more volunteers at Hilton Head hospital is a top priority and with volunteer outreach we hope to add 20 more volunteers over the next year.   Also, as Born To Read  strives to promote early literacy, we hope to expand our program to offer parents support with early literacy for children up to the age of 3.  In partnership with other agencies our goal is to offer tools and training that parents can use as their child grows.  At this time, we follow up with  quarterly newsletters  for the first 15 months and at the child's first birthday a book is given. By expanding our program through age 3, Born To Read can  provide tools for parents  that can help their child succeed in school. Our goal over the next 3 years is to promote our mission of early childhood literacy and language development while helping parents understand their critical role as their child's first and most important teacher.

 Born To Read continues to add volunteers who can assist us with several different facets of our program:  hospital volunteers to visit the parents, office volunteers, and fundraising volunteers. We also seek volunteers that will represent Born To Read at community events that will promote our organization. 

We are always appreciative of book donations.  In addition to the books for the newborn that we provide in our resource bag, we give new children's books to siblings who come to visit in the hospital (English and Spanish), and we provide gently-used children's books to families in the community who do not have their own books.

We are always in need of financial support to help us with the operating costs of our program.  This includes the costs of our office and staff, and books and supplies for our resource bags. Our resource bags given  to each baby born at Beaufort Memorial, Coastal Carolina and Hilton Head Hospital costs $15.00 per bag.
As we continue to grow, funds are needed for additional training,and books that we plan to provide parents yearly as we implement our 3 Year Strategic Plan.
CEO/Executive Director Statement

In June 2014 the American Academy of Pediatrics issued a statement that all pediatricians should encourage their new parents to begin daily reading with their children beginning at birth.  Research supports the finding that different parts of the brain are activated and strengthened when children are read to.  Through as little as ten minutes of daily reading, parents can help children develop the language skills and vocabulary that will help prepare them for school. Children who have been read to have a distinct advantage in school over those who have not.  It is our mission to help parents understand the importance of reading and talking to their babies beginning at birth to give their child that head start that will help them to be successful in school and in life.

 Our volunteers are dedicated women who believe in our mission and love to bring this message to the new Moms in our local hospitals.  Each family is visited and presented a resource bag with books and information that help parents to see that the simple process of reading a few minutes each day and talking to their babies during daily activities such as dressing, eating, bathing, or travelling in the car, can lead to a rich vocabulary and understanding of language.  It has been documented that by the age of three, children will have developed 70% of the conversational vocabulary that they will use in their lifetime.  So these early years are such an important time to be helping our little ones learn about their world and the language that they will use as they grow into adults.

We are excited about helping instill a love of books and reading into our youngest citizens.  Books can open the world to a child and can help to stimulate great imagination.  It is through learning and imagining all possibilities that our children will create our future.  This is a wonderful opportunity for us to help to give them the most precious tool of reading. 
Board Chair Statement

Born to Read has positively influenced thousands of lives over the past decade, and it has done so with a relatively small all-volunteer group of people committed to the cause of promoting early literacy under the guidance of a half-time Executive Director.

In recent years we have expanded our outreach from two to three hospitals, developed new collaborations with pediatricians' practices and early childhood programs, and attracted and trained new volunteers.  We've also enhanced our website and developed a Facebook page to reinforce and extend our contact with families visited in the hospital.  Given the opportunity to participate in Lowcountry Giving Day (May 2015), we exceeded our contribution target and were delighted to qualify for a $10,000 matching grant.

We are fortunate to have a dedicated Board of Directors who bring different  talents to the organization.  We are actively seeking to expand the diversity of our Board and to increase the number of Board members from the Bluffton and Hilton Head communities. 
As is the case with other small non-profits, we are challenged to identify sources of funding that will allow us to continue and grow our program.  Thus, developing our own fundraising events is a high priority for the Board.  A strategic planning meeting will be focused on that priority.
As a retired educator, I know that every child can learn -- but he/she must have the tools to do so.  And the most important of those tools is literacy:  the ability to read and use language to effect.  Serving on the Board of  Born to Read gives me the opportunity to put that conviction into action. 
Areas of Service
Beaufort County
Jasper County
While our primary area served is Beaufort County, we also have many families in Jasper County and some from Hampton and even areas in Savannah.  We see all new families who deliver their babies in our local hospitals.  We do our follow up with these parents and continue to send them our newsletters if they move to other locations.
Board Chair
Board Chair Nancy Gilley
Company Affiliation N/A
Term Jan 2015 to Dec 2017
Board of Directors
Anne Bander Community Volunteer
Nancy Gilley Community Volunteer
Ashley Hutchison Beaufort County School District
Sissy Jarrell Community Volunteer
Vicki Liggitt Community Volunteer
Dottie Morin Community Volunteer
Jan O'Rourke Beaufort County Library
Gail Richards Community Volunteer
Bill Staples Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 1
Female 8
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Number of Full Board Meetings Annually 10
Standing Committees
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
As we continue to grow our programs and outreach we are looking for more involvement and Board members who live in the Hilton Head and Bluffton areas.  Having the support of people from  these areas will help us to strengthen our programs there and reach out to the community for additional support either through volunteers or financial donations.
Executive Director
Executive Director/CEO Janie Ephland
Our Executive Director is a 37 year veteran of public school education, having held various roles throughout her career. She has a commitment to early literacy and  understands the importance of parental involvement. It  is her goal to promote and strengthen our organization, which in turn will benefit the community as children become more successful in school. She seeks to collaborate with other agencies  to  promote the educational success of children in our community. 
Former Executive Director/CEOs
Terilyn Sassmann Mar 2014 - Feb 2016
Chris Taggart Jan 2008 - Mar
Full Time Staff 0
Part Time Staff 2
Volunteers 50
Contractors 0
Organization has a Strategic Plan? Yes
Date Strategic Plan Adopted Apr 2016
Years Strategic Plan Considers 3
Organization has a Fundraising Plan? Under Development
Management Succession Plan? No
Organization Policy and Procedures No
Diversity Policy Under Development
Nondiscrimination Policy Under Development
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
We are working in collaboration with our local hospitals (Beaufort Memorial, Hilton Head, and Coastal Carolina) as well as the Beaufort County School District and Beaufort County Libraries  We have also developed partnerships with First Steps of Beaufort County and Stork's Nest.

Born To Read volunteers visit new parents in the birthing centers at Hilton Head, Coastal Carolina and Beaufort Memorial hospitals to talk to them about the importance of reading and talking to their babies daily  to help prepare their children to read and be ready for school.  An early literacy resource bag is given to each family that provides 2 books and other resource materials to assist the parents in understanding why  and how to do this efficiently and effectively.

Parents are sent a quarterly newsletter that provides age appropriate resources to help them continue building their child's vocabulary and language skills.  These newsletters give information that goes through the child's first 15 months of life.   We also provide additional information and resources on our website and Facebook page.

Budget 74,000
Short Term Success  Parents who begin this process and continue it throughout the child's early years of life will create a 60% decline in low test scores in the 4 year old population when tested for school readiness. 
Long Term Success If all parents would begin to read to their children and make language acquisition a focus, children born now would be much more prepared for school.  We would see much higher grades, greater school success and a decline in the drop out rates.
Strategy Yes
Program Success Monitored BY We do yearly surveys of our parents to see if they are using the information and see what has been most useful.  We also are involved in the Child Find 4 year old testing that is done by the Beaufort County School District each year.  We assess how many of those children were active in our program and assess the testing scores to see if we are having some effectiveness.
Fiscal Year
Fiscal Year 2016
Projected Revenue $76,082.00
Projected Expenses $76,082.00
Spending Policy Income Only
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense--$42,800$51,065
Administration Expense--$9,222$9,697
Fundraising Expense--$115$431
Payments to Affiliates------
Total Revenue/Total Expenses1.201.040.78
Program Expense/Total Expenses0%82%83%
Fundraising Expense/Contributed Revenue--0%1%
Assets and Liabilities
Fiscal Year201520142013
Total Assets--$72,693$70,507
Current Assets--$72,693$70,507
Long-Term Liabilities--$0$0
Current Liabilities--$0$0
Total Net Assets--$72,693$70,507
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets--0%0%
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitations Permit
Registration Yes May 2017
Organization Comments Our challenge has been to increase our fundraising by means of individual contributions and fundraising activities.  In 2015, we participated in Coastal Community Giving Day. We were fortunate to receive a one time donor match of  the funds we raised in this successful event. In 2016 we  participated  Coastal Community Giving Day for the second year. We continue to seek opportunities to increase contributions to Born To Read.  At this time, our event committee is in the planning stages of hosting a fundraiser for the next fiscal year.
Address 2201 BOUNDARY ST STE 111
BEAUFORT, SC 299023879
Primary Phone (843) 3793350
Contact Email
CEO/Executive Director Janie Ephland
Board Chair Nancy Gilley
Board Chair Company Affiliation N/A
Year of Incorporation 2008